Global Social Impact Lead NIVEA, Beiersdorf
Madlen Rösch is the Global Social Impact Lead at NIVEA, where she leads NIVEA CONNECT – Beiersdorf’s global initiative to address loneliness and social isolation. The program spans research, expert partnerships, educational tools, communication, and on-the-ground projects across all continents that foster connection and belonging. With a strong background in brand and strategic communications, she is particularly passionate about exploring how different stakeholders – from NGOs to businesses – can work together to create systemic solutions to loneliness and build more connected communities.